Pay Per Click is one of the most economical forms of online advertising if you realize how it all works. Although PPC management can be quite expensive, these secrets will help you get the most out of your PPC campaign and spend as little as possible.
Secret #1: Study your Keywords. The more famous the keyphrase, the more costly it can be; but bear in mind that you can come up with hundreds of other keyphrase variations that cost much less than the broad and common ones. Provided that you play smart, you can generate the same amount of traffic utilizing the inexpensive variation rather than the more pricey and popular keywords. To help you select the most appropriate keyphrases for your site, use the Keyword Suggestion Tool.
Secret #2: Create a Database. A simple database for your keyword listings will go a long way in managing your account. You can use Excel or FileMaker Pro for this. Include essential headlines such as: search term, URL, title, description, and current bid amount. You can also include optional headings such as: number of searches per month, title and description length, listing status, product, current rank, top bid and minimum bid amount, first page minimum bid amount, and date last modified. With your database ready, just paste in the search terms for your collection of text files.
Secret #3: Titles and Descriptions. Since you’re writing an advert, it’s very vital that your ad copy should be catchy and alluring. Include the keywords in your ad to increase the click through rate. Make your description as comprehensive and benefit-laden as you can within the limited space given. Keep it minimal and direct to the point, targeting the most probable client and limiting the unsolicited clicks.
Secret #4: Maximum Bid Price. Ideally, calculate the maximum bid limit based on the average conversion ratio of the page you are linking to. Use coded URL for your PPC listings or link your PPC ads to specific landing pages that cannot be accessed by a searcher on your site. This will give you a decent idea of your actual conversion ratio.
Secret #5: Bidding Strategy. A budget-friendly campaign endeavors to bid as little as possible for the highest number of targeted visitors. Being on top doesn’t necessarily mean getting the most sales. On the contrary, it also attracts the most number of unsolicited clicks, so it’s best to aim for the top 5 or top 10 in the first page results. The difference in bid price however, can be substantial.
You’ll never regret tapping into these search management secrets for your own PPC campaign.
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