Online marketers working on a limited budget have greatly depended on free submissions and a little dash of paid search management. Obviously, they would rather market their websites through free submissions than pay for a service that would give almost equal results. However, since almost everyone is trying to make money out of something, the free submissions will inevitably disappear and businesses offering these for free will soon require a fee for their services.
You wouldn’t think that a free program shared by probably thousands of other businesses have the same quality and comprehensive service as that of the paid programs. A wise advertiser would prefer quality service with excellent results than a cheap program that offers only mediocre results. For those who are not yet willing to give up on the freebies, don’t you worry. Some search engines like AltaVista, Inktomi, AllTheWeb, and a few others still provide both free and paid submissions rather than leaving advertisers no choice with the paid service.
On the brighter side, search engines like Yahoo and Looksmart continue to allow ways for non-profit sites to be reviewed for free. If you’re a non-profit company working with Yahoo, you are made to submit via a special link to benefit from this service. In the case of Looksmart, you go to a partner non-profit listing engine called Zeal.
Open Directory has also decided not to charge anything for its reviews since it was founded on the premise that a directory have to be unbiased, uncomprehensive and not ruled by the almighty dollar. However, this wasn’t wholly simple for dmoz.org (Open Directory). To make such an extensive directory, it takes a huge sum of money. The solution? They created a network of volunteer editors to do the reviews for free making the site completely free and available to all. The idea was that each editor is in charge of one or more topics of his interest and expertise and would write the review out of love. Surprisingly, thousands of editors from around the world have volunteered to do this project. However, this free project has encouraged many volunteers to join with their own agenda in mind, writing with bias toward their own websites or against those of their competitors. This clearly shows that free service is not always free from its disadvantages.
With all that being said about the free and paid submissions, you now get the big picture. You may not be ready to embrace paid PPC management just yet, but remember that sooner or later, you’ll have to accept that some things come with a price, especially in terms of quality and productivity.
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