Direct marketers can’t afford to ignore the use of Google Adwords as a tool for their business. Want the power to bulldoze internet traffic to your homepage? Adwords hands you the keys to a powerful way to propel surfers directly onto your website by zeroing in on very particular keywords. Using Google’s Adwords services, one can acquire traffic that is of the highest caliber, if utilized properly you can literally laser target your visitors. You can further boost your sales conversions if you use Adwords’ targeting features to focus on a country, a particular state or even a city. But if you try and work your hand on campaigns without prior knowledge and any practical experience, you sure can make some big mistakes. During this article, you’ll learn the three most common mistakes made that can severely impact your Adwords campaign in a negative way. Check out a product that you can promote with adwords called videogoround.
1) Failing to Split Test
A large advantage provided by Point Per Click marketing is that you can tell exactly how your budget is being spent. With Google Adwords, you can perform the types of tests required for proper optimization of your campaign which in turn increases its profit level. However, if you do not take advantage of this testing feature, you are losing money and leaving money just lying around. Adwords facilitates split testing by allowing you to run 2 or more of your own ads in competition with one another, so you can determine which has the highest earning potential. Running only one ad would make it very difficult to figure out it’s performance. That is why when you split test 2 ads against each other, you’re able to weed out the one with the worst performance and keep the one with the higher performance, which in turn improves your click-through and conversion rates.
2. You didn’t track the keywords you used.
Of course you want your keywords to be number one. Top place is the logical position for prime sales, right? But things with Google Adwords work differently. This is because a lot of individuals click on the ads that are first on the list simply because they are first, not because they are really interested in your product or service. And since you’re paying for every click, you don’t want to lose money on casual ad clickers. The best search engine position is actually the third or fourth one in the line up. The clicks those links gather are usually generated by serious searchers who are focused on finding a specific product. This always means that you will not have as big of a CPC. That just means you will have to bid smart and not do things that will lower the amount of money you make.
3. Starting Out With A Low Budget
While using Google Adwords, you must keep in mind that testing and optimizing your campaigns is crucial for acquiring the knowledge of your keywords performance. Flood a single ad group with a plethora of keywords and you may get numerous visitors. This will be due to the fact that the crowd-pleasing keywords will induce a ton of visitors to click on your site. The less mainstream keywords will not deliver as many. In the long term, this will cause you problems, since you won’t be able to harvest the proper data and you won’t know which keyword performs the best. So a better strategy is to begin with a smaller number of keywords for each ad group, say ten or fifteen so that you can see which ones fly and which ones fail. This in turn, will empower you with the knowledge of making highly targeted campaigns using the best performing keywords which get you the results and conversion rates that you want. Make sure you use video with your campaigns and use tools such as video go round.
Check out more info on the Pay per click blog.